When I was almost ready to publish my first book, I did my due diligence and looked into my options. There was of course traditional publishing, through one of many Australian publishing agencies, or self-publishing, through a service such as CreateSpace or KDP (Amazon Kindle Direct Publishing). I chose the latter based on a number of writer’s seminars I’d attended and the fact it was going to be a great deal easier than begging and pleading with publishers. I also wanted to see how my book faired on the market, getting direct and real feedback from readers rather than publishers (if lucky enough to even be assessed/read).
So now, after two self-published books, I feel I have a product and something people like and want to read. If I were a marketing guru and didn’t have a full time job, I’d probably choose now, the month before I finish the final book in the Ruthless trilogy, to ramp up my campaign and really try and sell these suckers. But, I’m not (a marketing guru nor choosing this course of action). Instead I am looking towards traditional publishing options again and this time I am investigating the value of writers’ agents.
Writers agents (or literary agents) represents writers and their written works to publishers, theatrical producers, film producers and film studios, and assists in the sale and deal negotiation. More importantly in submitting to publishers, they target the editors/publishers who are best suited to your work, and thereby more likely to a) not reject your submission, and b) have the mechanisms in place to publish it well.
Through my research, I found that despite many publishers now opening the door to unsolicited manuscript submissions, few submissions, via this route, are actually read. Publishers generally rely on writers’ agents to sort out the wheat from the chaff. They are much more likely to read a submission made via an agent than via an unsolicited manuscript harvest. I also found it can be somewhat harmful to have self-published a book when seeking a traditional publishing deal. This is because, publishers want numbers. They want to know a product is saleable before they invest in it. When you are unpublished, this is a gamble the publisher will take based on the quality and content/genre of the book, but if you are published, they will want sales! Unfortunately, sales are not always a good representation of a books saleability (sounds like an oxymoron I know). This is because sales rely on marketing and in a flooded market like eBooks and publishing, if you don’t have good, consistent and snappy marketing, you don’t have good, consistent and snappy sales.
This is an interesting article that talks about the value of agents and why you should avoid submitting to publishers directly: http://editorialass.blogspot.com.au/2008/09/why-you-should-never-submit-unagented.html
In my next post, I will gather together some good articles on how to find and approach an agent. This is all new to me too so I’ll let you know what I’ve tried and whether I’ve had any success soon.
Update: Part 2 now available