The Blood-sucking Author


There is a brand of Author (most often of the indie flavour) that peddles their wares in a somewhat dishonest way. I’m not talking about selling their books for more than they are worth, I’m talking about fooling people into attending seminars under the guise of a “writers workshop” when in fact they are purely sales and marketing opportunities. Subconscious sales are hidden underneath “You can be a successful author just like me!” propaganda, which is eaten up despite the glaringly awkward fact that the “successful author” is spending their weekend talking to a bunch of 50 year old women in a local recreation centre.

They warm the crowd with promise of riches and fame, despite having little or none of it themselves.  They tell the wannabe writers what they want to hear but offer no practical instruction or advice outside of what any idiot could figure out themselves. At the end of the “workshop” they’ve made 20 new fans who decide to spend another $20 on a writer’s self-help guide to actually finishing a book.

The truth is, anyone can write a book, but successfully marketing or selling one is very difficult. Success can elude the most talented authors – if no one reads it, who will know it is great? Telling people otherwise is cruel and wrong. It provides false hope and makes people focus on the wrong elements of writing. You may say “well at least it may motivate writers to finish their work” and you may be right, but that will only last until their sales inevitably fall short of J.K Rowling’s records. Then they will feel disappointed and worthless, when they should feel proud and hopeful.

I am often asked to provide advice to friends of friends or people I meet who know I have written books. I am always happy to help and relay my experiences and lessons learned through my writing journey. But I am always brutally honest. I tell people to write before they worry about attending writing workshops. Focus on creating and producing instead of marketing and making things perfect. You will have an opportunity to build your brand once you HAVE a brand, but if you haven’t actually written or published anything yet, don’t bother.

If you would like to talk to me about writing games or books, don’t hesitate to drop me a line.   My advice is free and devoid of “self-promoting strings”. Media@estherkrogdahl.me

 

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